Sales are so-so. Conversions have plateaued. Leads are
lackluster. Your company needs to quickly kick things into gear.
Which is why you've decided that now is the perfect time for a
contest promotion. After defining key goals and objectives,
researching target audiences, forming partnerships and developing
guidelines, the only thing that remains is coming up with a contest
idea. Which isn't always as easy as it seems. Fortunately, we've
helped many businesses develop and implement contests online and
Here is a list of our favorite concept directions for contests
to help you generate your own.
- Come See Us. These promotions encourage users
to show up at a location at a specific time to receive an offer or
- Daily Deal. Create a daily deal contest with
limited, extreme offers to keep your audience interacting on a
daily basis. It could be something as simple as: "The first 10
people who "retweet" or "like" this post will receive 30%
- Daily Drawings. Today's new fans can be
automatically entered to win a prize package.
- Essay. Essay contests can be used to have
users share stories or nominate people for a specific honor or
- Fan Challenges. Challenges create competition
among followers from two social graphs and are normally used to
drive "likes" or other forms of participation to a third
- Friend-get-friend. These promotions typically
include a giveaway to followers who get a set number of their
social network to like or follow the promoter.
- Group Deals. Group promotions are normally
tied to an increased number of fans, a specific number of posts, or
other activity that would trigger the deal.
- Guessing. Answers that are closest to the
actual number or score qualify for entry into a drawing.
- Icon Updates. Provide users with an icon or
profile picture they can use to promote their association.
- Idea Generation. Users can be a great source
of ideas for everything from product names to ways to improve.
- Mobile Check-ins. Deals can be made available
to users who check in at a location and share their whereabouts
with their friends.
- Photo Caption. Asking users to participate by
creating captions for photos is an easy way to increase
- Photo. User-generated photo submission contest
are not as demanding as video contests.
- Puzzler. Users who figure out the answer to a
puzzle or riddle qualify for entry into a drawing and automatically
get a smaller prize for the correct answer.
- Secret Word. A form of special offer that
requires users to say the word in order to use the offer at a local
- Show Ups or Tweet Ups. These promotions
provide users with an offer available at a specific time and place
only good for fans and followers.
- Special Offers. Offers are a key part of the
Social Web experience and can be structured to require users to
- Treasure Hunts. Treasure hunts are great for
generating foot traffic and connecting the Social Web with the real
- Trivia. Trivia contests can be designed for
sponsors, charities and ticket giveaways.
- Video. User-generated video contests require a
higher-level of participation but can be effective at generating
Have another idea for a contest that you'd like to share? Or see
one that you'd like help implementing? Share them below or give us
a call. In fact, if you're one of the first three callers, you'll
win a free… See? We got your attention. Proof that Contest
Marketing does work.
This is the third installment in a month-long series about