Recent Posts >

20 Contest Ideas To Jumpstart Your Internet Marketing Efforts

Posted by: Stephen Heitz

Sales are so-so. Conversions have plateaued. Leads are lackluster. Your company needs to quickly kick things into gear. Which is why you've decided that now is the perfect time for a contest promotion. After defining key goals and objectives, researching target audiences, forming partnerships and developing guidelines, the only thing that remains is coming up with a contest idea. Which isn't always as easy as it seems. Fortunately, we've helped many businesses develop and implement contests online and off. Here is a list of our favorite concept directions for contests to help you generate your own.

Read the Full Post >

Category:Internet Marketing, Social, Leave Comment

How to Plan a Successful Contest

Posted by: Stephen Heitz

Before you jump on the contest bandwagon and whip your marketing/PR/interactive team into a frenzy, take note: contests are a lot of work. There are seemingly a million details to iron out, contingencies to plan for, people to manage, sponsors to coordinate, partnerships to form - and that's just the tip of the iceberg. But don't let that detract you. Contests can be worth every penny of your carefully allocated marketing budget. The results can provide your company with great exposure, new customers and loyal fans. That is, if you start out right.

Read the Full Post >

Category:Internet Marketing, Social, Leave Comment

Three Reasons Why Contest Marketing Builds More Than Buzz

Posted by: Stephen Heitz

With both Mercedes-Benz and Audi both running high-profile social networking contests integrated with their Super Bowl marketing efforts, it's clear that contest marketing has evolved to a whole new level. Forrester Research notes that "50% of online users like to enter a contest or sweepstakes at least once a month and businesses that offer contests have twice as many social network followers." We predict this trend to continue and see 2011 as "the year of the contest" as it becomes the central tactic for social media engagement. How long will the trend last? When will contests go the way of "quizzes" on Facebook?

Read the Full Post >

Category:Internet Marketing, Social, 1 Comment

The Final Two Internet Marketing Campaign Scenarios

Posted by: Elizabeth Earley

Delivering and Not Performing
This is a scary scenario because you're having no trouble spending money, yet you're not seeing any return on your investment. When a campaign is meeting delivery goals and falling short of performance goals, the first step is to troubleshoot what is causing the problem. Run site performance reports to find non-performing inventory. Run analytics reports to filter Ads and offers that aren't working as well. Below is a troubleshooting checklist for under-performing campaigns.

Read the Full Post >

Category:Internet Marketing, Leave Comment

The Second Internet Marketing Campaign Scenario

Posted by: Stephen Heitz

Performing and Not Delivering
Delivery is a tricky problem. If you have a very specialized audience such as a remarketing group, it's most likely a small audience. In these cases, it's often a high performing campaign while it struggles to meet delivery goals. If a campaign is meeting or exceeding the performance goal but not meeting delivery, there are several approaches to take that will accelerate spend while minimizing the risk to performance.

Read the Full Post >

Category:Internet Marketing, 1 Comment

Four Internet Marketing Campaign Scenarios

Posted by: Stephen Heitz

Getting the performance and delivery results that you need from display advertising campaigns can be difficult. It's often a complex puzzle to solve with myriad variables affecting the outcome - an adjustment to frequency can set off a dip in performance, for example, yet adjusting it the other way would impact delivery.

Read the Full Post >

Category:Media, Internet Marketing, Leave Comment

Top Three Ways to Prepare for the Search Engine Future

Posted by: Stephen Heitz

Search engine marketing (SEM) and search engine optimization (SEO) has been on the top of advertisers' priority lists for a while now. These have historically been the primary and least expensive ways to drive traffic to a Web site. But what if you're among the top search results and the traffic doesn't come? Microsoft's new Bing "Decision Engine" is starting to change the landscape for search engines. It's goal is to push relevant, quality content directly through to the user, keeping traffic from clicking off.

Read the Full Post >

Category:SEO, Internet Marketing, Leave Comment

How to Enhance Targeting and Boost Performance

Posted by: Elizabeth Earley

The simple answer is one word: Relevance. In fact, the only reason to even bother enhancing and fine-tuning your targeting strategy is to be able to speak to a specific audience with a relevant message of interest to them.

Read the Full Post >

Category:Media, Internet Marketing, Leave Comment

The Top Three Targeting Methods for Internet Marketing

Posted by: Elizabeth Earley

You know who your best audience is. You've done the market research and compiled mass amounts of analytics on past campaigns telling you exactly what segments of the consumer population are most likely to become your customers. Now, how do you reach them?

Read the Full Post >

Category:Internet Marketing, Leave Comment

Why dCPM is Best for ROI

Posted by: Elizabeth Earley

The Fourth Digital Advertising Campaign Type - PART 2

A dynamic CPM or dCPM campaign works the same as a CPM campaign in that you set a bid that is a flat price for one thousand impressions and add a CPC or CPA goal to optimize toward. The important difference is that with CPM, the ad server can only pay the exact bid amount for each impression, regardless of the goal. With dCPM and with the advent of RTB exchanges, each ad call can be evaluated in real time to determine what the impression is worth and the DSP can bid that price. In the end, it will average out to the set bid price or just under.

Read the Full Post >

Category:Internet Marketing, Leave Comment
Categories >

Attract >

Pull: Compel and engage audiences into a relationship with your brand.

Promote >

Push: Reach your best prospects with strategic relevance.

Convert >

Results: Increase your Internet marketing ROI.

Internet Marketing Agency

How often do you wake up and think about a brand, a company or a product? Never? You're not alone.

Chances are, you wake up and think about how you can protect your identity, or improve your fitness regimen or your diet, or maybe you think about how to advance your career. People want benefits, not products and services. Great Web sites are designed to engage people, their interests and desires. There's no one way to do it. Different audiences come with vastly different rules of engagement. When you engage, you convert. From a visitor to a customer. From a customer to a loyal follower. From one to many-a community.


Is your Web site a Digital Magnet?

Marketing among the ever-expanding Web is governed by the same natural laws as all of marketing and advertising. It's the nature of everything to have and respond to a delicate mix of attractive and promotive forces.

This basic truth is the genesis for our Digital Magnet philosophy about Internet marketing: Where strategists and creative marketers promote your brand directly to your target audience, inciting them to engage with your brand, there are developers and programmers working behind the scenes to attract, through relevant content, the right audiences at the right time-ultimately driving conversions.


Recognition

Webby Awards (home page thumbnail) The Webby Awards
LifeLock - Nominee (Services)

W3 Trophy

W3 Awards
LifeLock - Silver (Consumer Goods)
Pert Plus - Silver (Visual Appeal)
Massage Envy - Silver (Consumer Goods)
Quivira Los Cabos - Silver (Real Estate)
Sure Deodorant - Silver
(Home Page, Visual Appeal)
TallWave - Silver (Consulting)
TicketFeeder - Silver (Entertainment)
Communicator Awards (home page thumbnail) The Communicator Awards
Waytronx - Award of Excellence
ClearChoices - Silver
TicketFeeder - Silver
Quivira Los Cabos - Silver

Special Report >

  • The right and wrong reasons for a Web site
  • Common mistakes businesses make
  • Seven ways to measure your effectiveness

Download Paper

Massage EnvyMassage Envy

A Web site that increased foot traffic, daily orders online and average order size by 40%.

Details

i/o Data Centers i/o Data Centers

A Web site and integrated Internet marketing strategy that more than doubled CTR for ads.

Details

ToySplashToySplash

An e-commerce Web site that increased revenue by 600% with top rankings on  search engines.

Details