Four Internet Marketing Campaign Scenarios

Posted by: Stephen Heitz

Getting the performance and delivery results that you need from display advertising campaigns can be difficult. It's often a complex puzzle to solve with myriad variables affecting the outcome - an adjustment to frequency can set off a dip in performance, for example, yet adjusting it the other way would impact delivery.

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How to Enhance Targeting and Boost Performance

Posted by: Elizabeth Earley

The simple answer is one word: Relevance. In fact, the only reason to even bother enhancing and fine-tuning your targeting strategy is to be able to speak to a specific audience with a relevant message of interest to them.

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Category:Media, Internet Marketing, Leave Comment
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