Social Networking and Social Media

Leveraging social networking to drive traffic and build community around your brand is part of both an integrated public relations plan and a comprehensive Internet marketing campaign. There are several different functions, platform and types of social media. We approach each differently and strategize the best approaches the same way we do with any project, by understanding your best prospects and customers, what they're ready for and what they want. We've categorized the uses of social media for Internet marketing as well as the networks relevant to each in the following ways:

Social Media for Communication

  • Blogs
  • Internet Forums
  • Presence Applications (Twitter)
  • Social Networking
  • Events

Social Media for Entertainment

  • Virtual Worlds
  • Online Gaming
  • Game Sharing

Social Media for Collaboration

  • Wikis
  • Social Bookmarking
  • Social News Sites
  • Opinion Sites

Social Media for Multimedia File Sharing

  • Photo Sharing
  • Video Sharing
  • Livecasting
  • Audio and Music Sharing

User-centered Planning for Social Media Tactics

When planning social media tactics as part of an Internet marketing campaign, we first think of your best prospects and customers. We answer some questions on their behalf, such as, what are they ready for? We define clear and measurable goals and objectives for our social media campaign. We strategize the work by knowing where we want to end up, how we want customer relationships to change and what actions we want them to take. We also plan what, if any, applications should be developed and deployed on social networking platforms to help drive performance.

Most importantly, we track and measure the creative performance of our social media campaign components and adjust accordingly.

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We increase the return on your Internet marketing investment. We drive up conversion rates by nurturing leads and improving usability through continuous testing.