Social Networking and Social Media
Leveraging social networking to drive traffic and build
community around your brand is part of both an integrated public
relations plan and a comprehensive Internet marketing campaign.
There are several different functions, platform and types of social
media. We approach each differently and strategize the best
approaches the same way we do with any project, by understanding
your best prospects and customers, what they're ready for and what
they want. We've categorized the uses of social media for Internet
marketing as well as the networks relevant to each in the following
ways:
Social Media for Communication
- Blogs
- Internet Forums
- Presence Applications (Twitter)
- Social Networking
- Events
Social Media for Entertainment
- Virtual Worlds
- Online Gaming
- Game Sharing
Social Media for Collaboration
- Wikis
- Social Bookmarking
- Social News Sites
- Opinion Sites
Social Media for Multimedia File Sharing
- Photo Sharing
- Video Sharing
- Livecasting
- Audio and Music Sharing
User-centered Planning for Social Media Tactics
When planning social media tactics as part of an Internet
marketing campaign, we first think of your best prospects and
customers. We answer some questions on their behalf, such as, what
are they ready for? We define clear and measurable goals and
objectives for our social media campaign. We strategize the work by
knowing where we want to end up, how we want customer relationships
to change and what actions we want them to take. We also plan what,
if any, applications should be developed and deployed on social
networking platforms to help drive performance.
Most importantly, we track and measure the creative performance
of our social media campaign components and adjust accordingly.