Online Advertising for Qualified Traffic
We target banner ads and promotional microsites for placement,
circulation and messaging to maximize qualified traffic generation.
As part of a comprehensive Internet marketing strategy, online
advertising provides a range of benefits.
Types of Publishers
We look at three general types of publishers for online
- Local Sites
In the past, the Web has had a global association, connecting
businesses to customers around the world. The new trend that's
evolving online is that of the local Web, which connects customers
to businesses in their neighborhoods and towns. For local
placements, we use other relevant local business Web sites, search
engines, local directory Web sites, industry-specific lists, review
sites and online communities.
- Portals and Premium Sites
Online advertising may also include targeted ad buys on major
mainstream content producers and portals. These constitute heavily
trafficked Web sites and popular content portals where brand
awareness and broad reach can be achieved.
- Ad Networks
Depending on the overall strategy, we may employ the use of online
advertising networks that pull together ad space from various Web
sites. Through certain ad networks, we can reach audiences
comparable in size to those at premium Web sites.
As part of an online advertising campaign, we target placements
based on geographic, demographic, behavioral and contextual
criteria. We base this targeting on defined goals for driving
qualified traffic. Your best prospects and customers are identified
and reached through targeted placements according to specific,
Types of creative for online advertising varies from static
banner ads, flash banner ads, rich media, text links, and other
types depending on the placements and targeting methods. We select
the type and placements based on research and targeting then track
and analyze the creative performance of each
advertisement, making adjustments based on real feedback. This
includes time spent, level of interactivity and click through
rates, depending on conversion goals. Whether the conversion is
engagement, purchase, brand awareness or lead generation, creative
performance is measured as cost per order.