E-mail Marketing Lives and Breathes
E-mail marketing is one of the oldest tactics in internet
marketing and continues to be on the rise. However, with the
increase in the quantity of e-mail marketers and commercial e-mails
sent, fewer and fewer of these e-mails are being opened. When done
well, e-mail marketing is a vital part of the overall internet
marketing strategy. That's because it's familiar, trackable,
testable and cost-effective.
E-mail marketing solutions can be targeted for effective
customer retention programs. E-mail is the perfect medium for
continuing a personal and relevant dialogue with your customers.
Whether you're letting them know about new products and services,
delivering promotional offers or asking for feedback, you're
keeping your brand top of mind and engaging your best customers on
We design complete, customized solutions for customer loyalty
programs based on our proprietary sales continuum analysis model.
With a loyalty engagement, we will construct a targeted e-mail
marketing program to offer your customer base soft awards that
don't incur additional costs and that effectively re-engage your
customers with your brand.
When using e-mail marketing for lead generation campaigns, we
partner with relevant lists and affiliate networks to deliver
targeted messages to the right people at the right time. Based on
permission marketing, our lead generation campaigns are highly
effective, providing greater than average conversion rates.
E-mail Marketing System
We offer complete e-mail marketing systems for companies with a
large customer base. These systems offer a number of features,
- Multivariate Testing Capabilities
- Integrates with Transaction Systems
- No Ongoing Fees or per Send Fees