Affiliate Marketing
This pay-for-performance model of driving qualified traffic and
conversions online is one tactic we employ as part of an overall
Internet marketing campaign. Affiliate marketers use many of the
same tactics we use to drive traffic to your Web site, including
SEO, SEM, e-mail marketing and display advertising. Using one Web
site to drive traffic to another is the essence of affiliate
marketing.
The Search for Super Affiliates
When strategizing an affiliate marketing campaign, we look to
partner with relevant networks and online venues that offer a
unique, loyal audience. Rather than casting the widest net and
including affiliates of all shapes and sizes that are little more
than re-marketers, we carefully select the most relevant and
qualified super affiliate partners. This approach prevents the
common pitfall of colliding and competing with affiliates for your
own business.