Web site creative performance
A Web site can be beautiful or otherwise aesthetically pleasing
and yet have no creative performance. Most of the traffic that lands on the average Web site
leaves immediately without doing anything. When a visitor engages
with a Web site and offers information or makes a purchase, that
constitutes a conversion. The level of engagement visitors
have with your Web site is how we measure creative performance.
Centralized, web-based dashboard monitoring
You can track the individual performance of each component in
each tactic of your Internet marketing campaign daily with our
dashboard reporting system. Results can be filtered and organized
by a number of criteria including cost per order, cost per lead and
lead score.