Internet Marketing Research

Understanding your customers and their motivations

Our analysts are experts at drilling into data, analyzing it, merging it and mashing it to filter out detailed demographic and psychographic profiles of your best prospects and customers. Imagine how effective your marketing and future product development would be if you knew the:

  • Web sites your customers are visiting before they find you
  • competitor Web sites prospects are visiting
  • key motivators that drive purchase decisions
  • customers' preferences and habits
  • demographic details
  • psychographic details
  • spending habits
  • social networking habits

Research drives Internet marketing

Through our research, we conduct customer segmentation analysis to develop detailed customer personas, profiles or character sketches of your best prospects and customers. We also conduct customer satisfaction surveys, thereby getting the information directly from your customers that you need to make them like you more. Then, they become net promoters for your business-seeding their social networks with wonderful, free, word-of-mouth advertising.

Research provides insight to user behavior

Understanding how your prospects and customers use the Internet creates new opportunities for engagement. In addition to demographic and psychographic profiling of your prospects, we look at their technographic profile, which tells us how they use and interact with social media. Are they creators, critics, collectors, joiners, spectators or inactive? Will they respond better to a company blog or a Facebook page?

Research doesn't stop once you've turned a prospect into a customer. It's also necessary for maintaining a dialogue, earning loyalty, improving retention and creating referrals.

Convert >

We increase the return on your Internet marketing investment. We drive up conversion rates by nurturing leads and improving usability through continuous testing.

Get Started >

Call (480) 648-7586
or contact us to get started.