TicketFeeder: A Web site and Internet marketing campaign with a viral strategy to generate sales online.

The TicketFeeder Web site revolutionized the industry standard with an interactive Web application developed by the Internet Marketing Agency. An aggressive SEO strategy was also implemented with significant results in an extremely competitive industry. The Web site features an interactive seating chart for venues where customers can purchase seats directly from the chart and check out online. This Web application also includes functionality to accept feeds directly from major sports and theater venues. Price points were set to insure quality participation with "invite friends" feature to trigger additional participation. The viral campaign strategy included a contest that customers would enter via the Web site by linking to a YouTube video identifying three friends, all of whom would win tickets to an event.