TicketFeeder: A Web site and Internet
marketing campaign with a viral strategy to generate sales
The TicketFeeder Web site revolutionized the industry standard
with an interactive Web application developed by the Internet
Marketing Agency. An aggressive SEO strategy was also implemented
with significant results in an extremely competitive industry. The
Web site features an interactive seating chart for venues where
customers can purchase seats directly from the chart and check out
online. This Web application also includes functionality to accept
feeds directly from major sports and theater venues. Price points
were set to insure quality participation with "invite friends"
feature to trigger additional participation. The viral campaign
strategy included a contest that customers would enter via the Web
site by linking to a YouTube video identifying three friends, all
of whom would win tickets to an event.