TallWave: A new brand serving relevant content with one clear message: "It's your idea. We make it work."

TallWave came to IMA with an idea for a new brand. They were a startup company with no Web site. A promising venture owned by the former CEO of iCrossing selected IMA to create TallWave's Web site for our digital magnet approach. Applying our strategic methodology, our team identified three distinct audiences or user groups for TallWave: agencies, startups and growth companies. Based on this, we developed a corporate identity that encompassed two divisions for marketing services and capital investment and brought both together in one integrated Web site to leverage SEO best practices. The new Web site is an effective Digital Magnet, serving relevant content to the right audiences with one clear message: "It's your idea. We make it work."