TallWave: A new brand serving relevant content
with one clear message: "It's your idea. We make it work."
TallWave came to IMA with an idea for a new brand. They were a
startup company with no Web site. A promising venture owned by the
former CEO of iCrossing selected IMA to create TallWave's Web site
for our digital magnet approach. Applying our strategic
methodology, our team identified three distinct audiences or user
groups for TallWave: agencies, startups and growth companies. Based
on this, we developed a corporate identity that encompassed two
divisions for marketing services and capital investment and brought
both together in one integrated Web site to leverage SEO best
practices. The new Web site is an effective Digital Magnet, serving
relevant content to the right audiences with one clear message:
"It's your idea. We make it work."