Sure Deoderant - Battle of the Sexes Campaign

IMA built the new Sure Deoderant Web site to promote the product with an explosive, viral social networking campaign. The Battle of the Sexes contest and Facebook Application was created to market the new gender-specific Sure deodorant product, getting men and women to compete for fun and prizes. The Web site engages users with the interactive contest and integrates with Facebook for easy social networking and viral expansion of participation. The site also features detailed product information for users to research the science behind the formula, promoting consumer confidence. IMA also employed expert SEO for a drastic improvement in search visibility, resulting in significantly higher organic traffic.