South mountain community college: A Web site to support an integrated, complex workflow across 27 channel brands.

The South Mountain Community College (SMCC) Web site needed administration features and complex content management to achieve full transparency to the community. The new site features a complex workflow and template base with Microsoft Content Management Server for over 27 separate channel brands. The Internet Marketing Agency built an integrated content management system for the administration of all branded subdomains. The system features a built-in workflow for the approval of all content by an administrator before publishing.

The Web site is divided into separate Web sites, each a Digital Magnet for a specific intended audience.  Each site is individually branded and has its own domain name.  The main SMCC Web site showcases available programs, event calendars, class schedules and links to each of these audience specific channels. This approach also enhanced search engine ranking, as user-specific sites are returned by search engines when prospective students search for specific programs.