SMARTCOMM: Increased brand credibility and a secure log in for investors communicates a unique investment to prospects.

Smartcomm is a wireless technology investment firm. They came to us with a Web site that had several problems. First, there was no login area for their investors. They had a blog but no way to access, update, and maintain it. The common issue of having no clear purpose for the Web site and no strategy going in created these problems.

IMA addressed, developed and executed the following seven criteria in the redesign of Smartcomm's Web site: Strategy, Design, Traffic, Optimization, Technology, Development, and Conversion. What this approach did overall for the company was to increase brand credibility by presenting a professional Web site with a secure login for investors allowing them paperless communication. The blog was revamped and integrated into the home page for fresh, relevant content to be displayed. Ultimately, the Web site became an engaging, user-friendly portal that communicated a unique technology investment opportunity to prospects.