Rave Fabricare: A results-oriented Web site offering a unique service to outpace the competition and maintain dominance in the industry.

Rave Fabricare came to IMA in need of a Web site redesign. They had an existing brand and held a clear position in their industry as best dry cleaner in the country. They outlined their key differentiators from competitors, which included mail order dry cleaning. The challenge was that the Web site was not providing any results. They wanted a Web site that would generate solid leads and have fresh content every day. They also wanted a landing page for potential strategic partnerships and advertisers.

IMA rebuilt the Web site with a user friendly, integrated blog and 150 optimized posts ready to publish. We also generated an e-book available for download in exchange for prospective customer information, generating new leads every day and enabling more relevant advertising. A lead-generating microsite was developed specifically for potential advertisers and other business partners. A complete content management system was put in place for ongoing, autonomous maintenance and easy content generation. We also integrated web forms for lead capturing and designed a clear call to action for each area of the new Web site.