Plain Jane

Plain Jane Produce: MAKING A LARGE-SCALE IMPACT.

Once a small farming outfit, Plain Jane currently encompasses more than 750 covered acres of greenhouse farms, making it one of the largest greenhouse producers and suppliers in North America. The goal of Plain Jane's new Web site design was to position them in the marketplace as a large-scale grower and attract major retail suppliers.

To accomplish this, Plain Jane's new Web site design needed to demonstrate their size, expertise and ability to fulfill major purchases from corporate produce buyers. The new site design features key branding messages in rotating messages on the homepage; and new content about greenhouse farming and social responsibility communicates Plain Jane's vision as a leader in their market. Now, when major suppliers visit to the site, they can quickly understand that Plain Jane is not only an expert greenhouse grower, but also a powerhouse grower that can easily supply fresh, quality produce on a major scale.

Greenhouse grown, dinner table proven at: www.plainjaneproduce.com.


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