Plain Jane Produce: MAKING A LARGE-SCALE
IMPACT.
Once a small farming outfit, Plain Jane currently encompasses
more than 750 covered acres of greenhouse farms, making it one of
the largest greenhouse producers and suppliers in North America.
The goal of Plain Jane's new Web site design was to position them
in the marketplace as a large-scale grower and attract major retail
suppliers.
To accomplish this, Plain Jane's new Web site design needed to
demonstrate their size, expertise and ability to fulfill major
purchases from corporate produce buyers. The new site design
features key branding messages in rotating messages on the
homepage; and new content about greenhouse farming and social
responsibility communicates Plain Jane's vision as a leader in
their market. Now, when major suppliers visit to the site, they can
quickly understand that Plain Jane is not only an expert greenhouse
grower, but also a powerhouse grower that can easily supply fresh,
quality produce on a major scale.
Greenhouse grown, dinner table proven at: www.plainjaneproduce.com.