Plain Jane Produce: Build new brand for established produce Grower

This large produce grower had been growing and distributing produce for over a decade when they came to us to build their own brand. Previously, they had been licensing other recognized brands in the industry and distributing their produce labeled with these other brands. The exorbitant licensing fees became cost prohibitive over the years, and the company decided to create their own brand, introducing themselves to wholesalers and consumers as the same great produce but now under its own name. The Web site serves to tell the story of the company and how its brand emerged. Consumers and wholesalers can visit the Web site to learn about the produce and see the credibility of the company. The Web site succeeded in building brand recognition and preference when the new labels were found on fresh produce in stores.