Pearle Vision

Pearle Vision is a nationally recognized brand with five decades of quality reputation behind it. It's also North America's largest and most experienced optical franchise. So why was their Web site not communicating that? They came to IMA to help answer this question.

Pearle wanted to position themselves as an attractive franchise opportunity for opticians, optometrists, and ophthalmologists with the goal of growing the number of franchisees across North America. Their existing Web presence for their franchise offering lacked this clear purpose and goal. There was very little content and nothing to engage prospects, much less convert them to leads. IMA created two microsites for the US and Canada designed to attract and convert franchisee prospects into qualified leads. By placing the franchise microsites on their own domain name and designing a navigation system and content strategy that would serve as a Digital Magnet, the new microsites are primed to generate traffic and move prospects into the sales funnel.