OPENWORKS: A new user-based navigation that offers relevant, tailored content for their clients.

OpenWorks is a nationwide franchise providing facility maintenance and cleaning solutions. They came to us with a Web site that lacked a clear purpose and set of goals. They were also having trouble drawing interest with their Web site. They wanted to invest in a redesign that would effectively engage their key audiences and convert prospects into clients.

IMA approached the new Web site with a focus on key differentiators, which were distilled into succinct messages and displayed right on the new home page as well as within the "About Us" section. We replaced imagery of cleaning equipment with that of people to give the Web site an engaging, human quality. In order to attract, engage, and convert new clients, we designed the navigation with a focus on the user experience. This new user-based navigation offers their different audiences relevant content tailored just for them. Consumer confidence is boosted with the new showcase of existing clients in an attractive home page rotator. In addition, we created a foundation for ongoing success with SEO and traffic performance.