Nature's Own: Build brand awareness and preference in the Southwest market.

When Nature's Own acquired Wholesome Bakery and moved into the Southwest market, they needed an Internet marketing campaign to build awareness and preference for their brand. The Internet Marketing Agency built a microsite introducing the brand to the Southwest market. The site featured a contest where visitors could sign up and "Win Bread for a Year." The site featured videos and recipes as well, increasing user engagement. It was an integrated campaign with traffic generation from relevant blogs and social media networks as well as live PR events to support participation. The result was a significant boost in the client's brand value.