McDonalds: Effective Web to Foot Traffic Campaigns featuring rich media and Web-based coupons.

The Fry Guy interactive flash game was developed for rich media banners as part of an integrated Engagement campaign focused on driving foot traffic into stores from the Web. Users can play the game from the rich media interface and win coupons for their local stores. Additional Web-based coupons were made available through local search venues. The campaign dramatically increased retail foot traffic and sales.