Massage Envy Loyalty Program: Our team at the
Internet Marketing Agency designed and implemented a custom loyalty
program for Massage Envy.
This completely automated program facilitates frequent and
timely communications with members and prospects building
relationships and increasing usage and promoting upgrades and
additional services. This unique system enables one-to-one
marketing by gathering data from clinics across the country each
night and segmenting by gender, behavior, need and appointment
status to dynamically send transaction-based event messages to over
700,000 members. The program paid of itself it the first year of
operation with a 2:1 return on investment by eliminating "per send"
fees for e-mail communications across the network
The following is an instructional video the Internet Marketing
Agency team put together explaining the benefits of the Massage
Envy Loyalty Program.