LifeLock: A Web site that generated increased conversion rates, subscriber rates per order and overall revenue online.

The LifeLock Web site, a Webby nominee, was designed for maximum conversion. The traffic generation from integrated Internet marketing drove visitors to the Web site where the design took over. The creative design of the home page served to reinforce confidence in the product, with the CEO offering up his social security number, engaging visitors immediately and earning their trust. The interface was constructed for usability with intuitive navigation and a one page, AJAX-enabled enrollment form. The Web site generated an unprecedented 12% conversion rate, nearly doubled the subscriber rate per order and processed over $1 million in sales per week.