KTAR: A Web site redesign to build Audience and attract advertisers.

The KTAR Web site redesign was focused on increasing brand value and audience leveraging the strengths of the news and sports talk radio platforms. The site brings together news and sports under one easy to use Web platform to both engage the listener and create an online community--Where the Valley Talks. The redesign positioned the client as a premier news source in the and realized increased traffic and audience engagement.