HALO Animal Rescue: Increasing credibility, as well as donations.

When people consider donating to a non-profit, they want to know that it will make a difference. So it's important that an organization's Web site reflect a professional and legitimate image.

HALO Animal Rescue is a non-profit, no-kill facility in Phoenix. While the work they do makes a big impact, their old Web site wasn't delivering. For their online presence, gaining credibility was key.

Now the new Web site design incorporates rich, natural brown hues that evoke warmth and caring, which is the core of HALO's mission. The site is also more user friendly and easy to navigate. By integrating with Petango, an adoption pet search site, it allows users to find currently available pets for adoption along with adoption screening. Also, donating and finding volunteer opportunities is clear and straightforward. Design and ease-of-use functionality come together to inspire users to give, adopt a pet -- or both.

Check it out at: www.halorescue.org.