BENOVIA WINERY: Strategy and design, the
perfect pairing.
Benovia Winery is a Russian River producer of top quality Pinot
Noir and Chardonnay. The objectives for their new site included a
design befitting their image as an artisan winery, increased
functionality that offered users the opportunity to participate in
their social networks, and added third-party e-commerce
functionality for ordering.
Leading the strategy, information architecture and
implementation phases of the site design, we provided the blueprint
for the site while working together with Benovia's existing design
firm. Our designers and developers also brought to life a new
social media promotion designed to engage consumers and increase
traffic to the Web site. A true collaborative effort, our teams
created a user-friendly, easy-to-navigate and revenue-generating
site with stunning imagery - perfect in every way, like their
wine.
Take a look around Benovia's new Web site: www.benoviawinery.com.