Results
Our Digital Magnet philosophy is focused on results. Each client
brings us a unique set of problems to be solved. The user
experience is the central consideration in the design and
development of any Web presence, whether it's Internet marketing, a
promotional landing page, a microsite or a corporate Web site.
Design for the Web, unlike other marketing and advertising mediums,
is more about getting out of the user's way and carefully
architecting the user experience to achieve certain goals. In
practice, this means:
- Holistic user-interface design: Merge
marketing and technology
- Digital Magnet: Cater to User experience
- Start with the map: Great designs emerge from
great information architecture
- Creative performance drives aesthetics: Visual
or graphic design is always phase two
There are many factors to this, including specifics like the
appropriate use of Flash, CSS-based elements, Table-less design and
integrated content management and search. The solution is tailored
from our proven methodology to the specific goals of each
campaign.
We've provided the following case studies to illustrate how our
approach has worked for our clients.