User-centered SEO
Speak your prospect's language.
When optimizing your Web site for search, we again must
understand your best prospects and customers and the words they
use. Writing plain spoken headlines that match what your customers
are searching for will both catch their attention and weigh more
heavily in the search engine's algorithm, thus rank higher. We have
a variety of applications that allow us to research the most
relevant keywords and phrases as well as find the exact wording
being searched for most often. We target and optimize for relevant
phrases that will draw the most qualified leads, as the longer the
search query, the more specific the need to be matched. Prospects
searching for your product or service with multi-word phrases are
typically further down the sales funnel and more likely to
convert.
Information Architecture and SEO
Information Architecture plays a significant role in SEO
strategy. Best practices in Information Architecture for SEO
include:
- Ensuring that all pages can be indexed by search engines.
- Building an optimal navigational framework that will guide
search engine crawlers right to your content.
Good information architecture for search engine optimization
also means a well-planned and organized navigational system. Links
are the signposts that direct search engine crawlers where to go to
find and index your content. The structure should be clean,
redundant and coded in plain HTML.
User Experience
Search engines, at present, can only index textual content. This
does not mean that images and videos and other multimedia content
can't be among your Web site's content. If multi-media enhances the user
experience, it belongs there. All multi-media content on your
Web site should include optimized textual descriptions for
indexing.
Popularity and SEO
Third party validation is a powerful component of ranking high
on search engine results pages. Building a network of inbound links
is required and its success includes a number of contributing
factors:
- Serving high quality content that is helpful and usable
- Simple URLs for each page that stay live and consistent
forever
- White Hat link building campaigns
- Submission to paid as well as edited online directories