Search Engine Optimization (SEO)
It's about being found.
SEO is essentially a set of methods and coding best practices used
to improve a Web site's ranking on search engines. Making your site
relevant so that it appears in the top natural search results.
Did you know:
- 86% of all search engine clicks are on organic search results.
Only 14% are on paid search results.
- Almost two thirds or 62.64% of organic clicks go to listings in
the top three positions.
There is a proven formula that drives search engine
Relevance = Content + Popularity + Money
Content for Optimization
Content refers to user-centered, key-phrase focused content that
provides the information your prospects are seeking.
Popularity for Optimization
Popularity refers to the number of inbound links to your Web
site, the length of links and your page rank for a given search
Money for Optimization
Money pays for clicks on paid search platforms such as Google
AdWords, MSN Paid Search and Yahoo Paid Search. It also pays for
display ads and banner advertisements, which often have a cost per
million impressions (CPM) or a cost per click (CPC).