Optimization

Search Engine Optimization (SEO)

It's about being found.
SEO is essentially a set of methods and coding best practices used to improve a Web site's ranking on search engines. Making your site relevant so that it appears in the top natural search results.

Did you know:

  • 86% of all search engine clicks are on organic search results. Only 14% are on paid search results.
  • Almost two thirds or 62.64% of organic clicks go to listings in the top three positions.

There is a proven formula that drives search engine optimization:
Relevance = Content + Popularity + Money

Content for Optimization

Content refers to user-centered, key-phrase focused content that provides the information your prospects are seeking.

Popularity for Optimization

Popularity refers to the number of inbound links to your Web site, the length of links and your page rank for a given search term.

Money for Optimization

Money pays for clicks on paid search platforms such as Google AdWords, MSN Paid Search and Yahoo Paid Search. It also pays for display ads and banner advertisements, which often have a cost per million impressions (CPM) or a cost per click (CPC).

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We increase the return on your Internet marketing investment. We drive up conversion rates by nurturing leads and improving usability through continuous testing.