Designing Web sites for the benefit of your best customers' and
prospects' optimal user experience means designing around your
brand. We capitalize on the engaging features of your brand and
create multiple paths for prospects to self-select where they want
to go based on what they're looking for. User experience is looked
at from a few different perspectives: technical, marketing, and
Technical user experience
guidelines govern how we design Web sites, both front and back
ends, for technical ease of use. Cross-platform and cross-browser
compatibility, intuitive navigation structures, menu structures and
simple URLs are just a few of the technical standards we keep in
mind when designing to create a better technical
Marketing user experience
Using plain language, toning down marketing hype and avoiding
the use of industry slang and technical terms are part of marketing
user experience. The more a prospect can understand and relate to
you, the more effective your marking and the more usable it is.
End-to-end user experience
In the end, it's the total user experience that matters most.
From a prospect's first introduction to your brand to your Web site
through the sale and beyond, an integrated, end-to-end usability is
essential. An integrated Internet marketing campaign must be
focused on user experience, from beginning to end.