The sales cycle
The first and most critical stage of the sales cycle is to
understand your customers. Understanding the motivations, problems,
wants and needs of your best prospects and customers forms the
basis for the entire relationship.
From the beginning of the sales cycle to the end, we
strategically align all internet marketing tactics to reach, engage
and convert your prospects into customers. Then we measure our creative performance through
detailed tracking and reporting and adjust the strategy
Customer retention is an essential function of your Web site and
a part of the sales cycle. Once you acquire a customer, keeping
them loyal and energizing them into net promoters is equivalent in
value to a hundred qualified leads.
Driving traffic to your Web site
When launching a traffic generation campaign specifically for
driving online sales, we use a variety of methods ranging from search engine optimization,
marketing, online advertising and in some
media to drive prospects to a microsite or landing page
designed to convert.
When we design a Web site, landing page or microsite for online
sales, we perform conversion optimization to maximize sales.
Conversion optimization strategies include multi-variate testing, tracking
and reporting, analysis and creative performance