Internet Marketing
An integrated Internet marketing campaign for any business
or Web site begins with a map. Digital Magnet approach includes a
user-centered methodology made up of four phases, the first of
which consists of planning and strategizing. Defining measurable
goals and objectives begins with research and ends with understanding your best
prospects and customers-what they're looking for and how they
interact with your Web site to find it. There are a number of ways
to measure success and several different types of Web site conversions,
including: