Strategic requirements planning
The first phase of any Web development project involves
understanding and defining the technical specifications,
functionality, process flow and business impact requirements for
your Web site or Web application, then onto planning our approach
to achieving that vision. Our strategists and business analysts dig
deep during these phases, working alongside our information
architects and software engineers to draw up a detailed visual and
technical blueprint for your Web site or Web application.
Branding and positioning meet information architecture
Once again, integrating our art and science expertise, we bring
marketing and business strategy in with information architecture
and technical strategy to complete the first two phases of our
Digital Magnet Web
development process: inception and elaboration. Inception involves defining
the vision and purpose of the Web site or Web application and
addresses high level requirements while elaboration proceeds with
visual designs, core messaging and specific technical
requirements.
Requirements architecture
A requirements planning engagement will provide you with the
blueprint you need to understand the impact of your development
effort and help you make decisions about how to resource the
project. At the Internet Marketing Agency, our goal is to help you
manage the development process, whether that means creating an RFP,
managing development resources you provide, developing the project
for you or any combination of the above.