Engaging Content Wins Conversions
Your content management system (CMS) is as important as your Web
site and the content itself. Publishing engaging, sticky content
that persuades users to explore your offerings will drive online
conversions. Content owners and contributors must have an
intuitive, responsive system to keep the Web site's content fresh
Content Management Systems
Content management systems have matured over the last few years.
In the past, we built our own from the ground up. Now, we use an
extensively customized and extended version of Umbraco, an open-source content management
system based on .NET. For complex workflow and integration with
Active Directory, we work with Microsoft
Office SharePoint System (MOSS) and its predecessor Microsoft
Content Management Server.