Digital Magnet: user-centered methodology
Our approach to Web and application development employs best
practices from decades of proven success. Adapted from the Rational
Unified Process, our Digital Magnet methodology is user-centered
and includes four distinct phases: inception, elaboration,
construction and transition. The goal of our meticulous process is
simple: To create the best user experience possible for your best
prospects and customers. Each phase includes key deliverables and
- Inception: The inception phase is for defining
objectives, requirements planning, feasibility, and project
scope. Once the vision and goals for the project are defined,
we break them into prioritized tasks by user group.
- Elaboration: In this phase, we finalize the
information architecture as well as business and technical
requirements. We create visual designs and conduct usability
testing. We outline technology requirements and develop data
models, if required. We may develop a prototype for usability
testing or as a technology proof of concept. Once this phase
is complete, a blue print for the Web site is ready and a Request
For Proposal may be created for the construction and transition
phases of the project.
- Construction: Here is where we develop and
test the Web site based on the information architecture plan from
the Elaboration phase. The activities and deliverables for this
phase are dependent on decisions made during the Elaboration
- Transition: This phase often includes a "soft
launch," where employees and select customers can preview the site
before "Go Live," when the Web site becomes available to the
general public. We also update and deliver the Web style
guide and technical documentation.
Intuitive user interfacing
The success of a Web site depends primarily on usability.
Intuitively interfacing with your customers and prospects online
allows them to find what they're looking for faster and have a
pleasant experience while doing it. Having an intuitive user
interface is similar to an exceptional shopping experience in a
retail store, where customers can walk in, find what they want, get
answers about any questions they might have and promptly check out
with ease and courtesy.
The experience is the message
When a customer or prospect uses your Web site, she is engaging
in a dialogue with your brand, a two-way cooperative interaction
with your business. It is not a passive experience like watching a
television commercial or reading an ad in a magazine. Web sites
require the end user's participation. In this way, their experience
becomes your most powerful marketing message.