Web Site Design
A common pitfall many corporate Web sites fall in to is that
they're designed according to the aesthetic preferences of the
business owners and principals. Your Web site isn't for you. It's
for your prospects and customers. Who are they? What will engage
them? Your home page is the cover of your book. And trust us when
we say, you can judge a book by its cover.
Digital Magnet Web site design methodology
Our technical strategists have a detailed, rigorous Web design
process adapted from the Rational Unified Process to steer our
creative through four organized stages: inception, elaboration, construction and transition. This
process is part of that map we talked about-it ensures that the
site performs to achieve defined goals.
Web site design philosophy
Our philosophy is focused on usability. Web design, unlike other
advertising mediums, is about getting out of the user's way and
carefully architecting the user experience to achieve marketing
goals. In practice, this is embodied in our core design
principles:
- Merging marketing and technology
- Great designs come from great information architecture
- Visual design is part of our second phase: Elaboration
- Integrate content management and search
- Develop the site to be search engine friendly
Search engine friendly Web site design
Designing a site to be search engine friendly
doesn't just mean that it's search engine optimized for target
keywords and phrases. You can have great content for specific
keywords but still be invisible to search engines. What's under the
hood is what matters. In other words, there are technical best
practices that have to be built into the coding of your Web site.
Our coding methodology has rigorous technology standards designed
to make your Web site easy for the search engines to process and
evaluate. This way, when our creative add great, relevant content,
you get real results.