Internet Marketing Agency and Usability
Web sites are of no use unless they're usable.
Our Digital Magnet methodology combines the engineering
precision of human factor research with our creative thinking and
marketing savvy to achieve the highest level of usability. And the
best part is that when you create a better user experience, you
Usability is Internet marketing common sense
Accessible and intuitive makes for a pleasant user experience.
You don't want your customers and prospects frustrated with your
Web site. You may worry that focusing on usability will cost you
stellar design. Not so. Our artists come to the rescue. They are
exceptionally skilled in beautifying every interface with elegance,
edge, tawdriness or restraint-whatever is called for by the
audience we're engaging. However, we refuse to overcomplicate with
design and sacrifice functionality and, therefore, conversions.
That doesn't mean safe and boring. It means the best of both
There are three rules of engagement when designing for
- Let them decide.
Employ all three navigational patterns on the Web site: browse,
search and needs-based.
- Don't overwhelm.
Feature a maximum of three major focal points per page.
- Allow for quick access.
Any information on the Web site has to be three clicks or fewer
Our approach to usability testing ranges from exploratory
reviews and evaluations to in-person usability testing to complex
multi-variate testing. We use
what we learn to optimize processes and design to continually