Mobile web site Design
mobile users have different goals
The numbers are steadily rising for the volume of mobile
traffic. More and more companies are repurposing their Web sites
for mobile users as a result. This is a wise decision, as the size
of the mobile audience is significant already and only growing with
the evolving technology in mobile devices. Nearly everyone with a
cell phone has the ability to browse the Web on the same
But it's not just a matter of repurposing content to fit a
mobile screen. Rather, mobile users have completely different
goals. Think about what mobile platform users want to do with your
site and address those needs directly.
mobile web solutions
Rather than mobile Web sites, we engineer mobile Web solutions.
Although it may contain much of the same content as your regular
Web site, the organization, presentation, graphics, copy, etc. must
be reworked to meet the needs of your mobile audience. Most mobile
users want immediate access to information based on personal
preferences, location, time of day and social setting when browsing
from a mobile device.
Mobile Web sites should always feature phone numbers with links
to call directly from the page; hours of operation should be
prominent and easy to find; addresses should link to and integrate
with Google Maps. These are just some of the best practices for
mobile Web sites. The bottom line: mobile Web sites should be
approached as a distinct solution with a separate strategy, site
map, storyboards, etc.
ME MOBIle, a mobile web site case study
The Internet Marketing Agency created a mobile Web solution for
Massage Envy, the nation's leading massage therapy franchise. The
mobile Web site, ME Mobile, has just ten pages compared to hundreds
of pages of available content on the company's corporate Web site.
The information that Massage Envy's mobile audience is looking for
was identified and organized in a clean, concise and efficient way.
The focus of ME Mobile is utility rather than research. When
optimizing the content for ME Mobile, copy was made shorter and
bulleted for quick consumption, vanity numbers were stripped out,
and the phone numbers that were displayed were dialed directly from