Microsite Design
Microsites are more than just mini Web sites-they're targeted
micro Web sites with a specific purpose. The content could be
campaign specific, product specific, engineered for specific search
traffic or something else, also specific. We might, for example,
build a group of microsites focused on specific benefits a product
or service offers. For example, Nike has microsites that are sport
specific: running, basketball, baseball, football, soccer, tennis,
etc. These microsites attract prospective customers looking for
information, gear or apparel for these specific sports. Microsites
are at the top of the sales funnel, often the first point of
contact a prospect has with your brand. They are extremely
important for starting a dialogue. They must engage.
Microsite design strategy
There is an art and science to strategizing microsites. It's
important that choices are made with your prospects and customers
in mind-their goals and objectives. Our process for developing
microsites is adapted from our overall Web site design process, so
you get the benefits of usability and search
engine ready coding right from the start.