Conversion Rate Optimization
With our proven methodology and superior tools, we maximize
conversions of your Web site traffic into customers or leads. We go
about conversion rate optimization in steps, in order of priority
and cost efficiency:
- Convert prospects actively looking for your product or
service
- Retarget prospects that have visited the site
- Acquire new customers and audience
- Maximize conversion and messaging
Multi-variate Testing
We employ sophisticated software that tracks the behavior of
your Web site visitors in real time. Based on this data, we make
adjustments until we see the best response rates. The effect is
often double-digit increases in conversion rates and online
sales.
Analysis for Conversion Rate Optimization
We test and analyze user behavior with several different
interfaces on your Web site as well as track and analyze results
performance of other tactics. These include:
- Landing Page Design
- Form Structure
- Content Optimization
- Product Cross-selling
- Product Up-selling (accessories, etc.)
- Shopping Cart Optimization
- Checkout Process Optimization
- Funnel Length
- Search Results
- E-mail Subscriptions
- SEM Performance