Content Optimization

Knowing how to optimize your content means knowing your audience. What key phrases do they type in when looking for your products or services? What language do they use? Your audience conduct queries using their own vocabulary, so plain spoken content rich with these specific phrases is always the way to go. Avoid using industry jargon or clever turns of phrase. Headlines are the most important pieces of content on the page to optimize linguistically. First, because search engines give more weight to headlines when indexing your pages and second because your visitors often don't read beyond headlines when scanning your content. They're more likely to read on if the words they typed in the search field appear in your headline. One strategy to use when optimizing your content initially is to think about what your customers' problems are. It's tempting to focus on the features and benefits of your solution, yet your customers are more likely searching for the solution by describing their problem.

Popularity Optimization

Attracting links to your Web site is essential in building your reputation. A simple way to achieve this initially is to include links in your press releases, which will cause sites that report on news to link to your site. You can also submit your Web site to online directories, some of which charge for links. But the most important factor in attracting links from reputable sources is to have good content. If you have a high-quality product or service, people will talk about it and link to your Web site. If you have interesting content and helpful tools, other Web sites will link to you.

Back to the high school analogy once again-even if you're the most interesting and coolest kid around, the other kids aren't going to know that right away. So we'll talk about the part of the formula that gets instant popularity points even before anyone knows who you are-money.