So What is tThe Whole Picture?

Every conversion has a story-, a history. When you capture data from the whole conversion history, you can optimize more effectively. The effective return on investment (EROI)EROI is a measurement of the performance of many different ads across a campaign, often from various publishers, that are reaching prospects before they convert into customers.

Different publishers serve different parts of the funnel.  Most publishers serve the upper and middle parts of the funnel, such as video and entertainment Web sites, news and lLifestyle Web sites and ad networks. With the Engagement Mapping model, weight is given to clicks, click orderr, and impressions.

Get a Dashboard

Consolidate tracking and reporting into one central dashboard. This will deliver the most accurate cross-channel campaign performance throughout the sales funnel. Impressions, as well as clicks, should be factored into conversion reporting. EROI is different based on campaign goals and the Engagement Mapping model accounts for these differences.

Overall, employing the Engagement Mapping model to determine the EROI for each asset in an Internet Marketing campaign will yield detailed and useful information with which to optimize every piece of a campaign, resulting in better performance.