20 Contest Ideas To Jumpstart Your Internet Marketing Efforts

Posted by: Stephen Heitz

Sales are so-so. Conversions have plateaued. Leads are lackluster. Your company needs to quickly kick things into gear. Which is why you've decided that now is the perfect time for a contest promotion. After defining key goals and objectives, researching target audiences, forming partnerships and developing guidelines, the only thing that remains is coming up with a contest idea. Which isn't always as easy as it seems. Fortunately, we've helped many businesses develop and implement contests online and off. Here is a list of our favorite concept directions for contests to help you generate your own.

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How to Plan a Successful Contest

Posted by: Stephen Heitz

Before you jump on the contest bandwagon and whip your marketing/PR/interactive team into a frenzy, take note: contests are a lot of work. There are seemingly a million details to iron out, contingencies to plan for, people to manage, sponsors to coordinate, partnerships to form - and that's just the tip of the iceberg. But don't let that detract you. Contests can be worth every penny of your carefully allocated marketing budget. The results can provide your company with great exposure, new customers and loyal fans. That is, if you start out right.

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Three Reasons Why Contest Marketing Builds More Than Buzz

Posted by: Stephen Heitz

With both Mercedes-Benz and Audi both running high-profile social networking contests integrated with their Super Bowl marketing efforts, it's clear that contest marketing has evolved to a whole new level. Forrester Research notes that "50% of online users like to enter a contest or sweepstakes at least once a month and businesses that offer contests have twice as many social network followers." We predict this trend to continue and see 2011 as "the year of the contest" as it becomes the central tactic for social media engagement. How long will the trend last? When will contests go the way of "quizzes" on Facebook?

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Category:Internet Marketing, Social, 1 Comment
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